How I Built This How I Built This

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

2026-06-01 00:00:00 +0000 UTC ·1h 28m ·by Guy Raz / NPR
UGG: Brian Smith. How an epiphany, surfers, and $500 …
How I Built This
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About this episode

In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard, some savings, and ambition. He figured California was where he’d find an idea or a product to bring back home to Australia to build a business. A year in, he was still looking. But then he saw an adv