How I Built This How I Built This

Stitch Fix: Katrina Lake

2018-04-02 00:00:00 +0000 UTC ·50m 48s ·by Guy Raz / NPR
Stitch Fix: Katrina Lake
How I Built This
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About this episode

In 2010, Katrina Lake recruited 20 friends for an experiment: she wanted to see if she could choose clothes for them that accurately matched their style and personality. That idea sparked Stitch Fix, an online personal shopping service that aims to take the guesswork out of shopping. Today, it has o