How I Built This How I Built This

Herschel Supply Co.: Jamie and Lyndon Cormack

2023-10-16 00:00:00 +0000 UTC ·1h 3m ·by Guy Raz / NPR
Herschel Supply Co.: Jamie and Lyndon Cormack
How I Built This
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About this episode

Brothers Jamie and Lyndon Cormack founded Herschel Supply Co to sell modern bags with a timeless feel. While working in the sports and apparel industry, they realized they couldn’t find backpacks and totes with the same stylish but simplified vibe as their favorite sneakers and shirts. With no backg