How I Built This How I Built This

Birchbox: Katia Beauchamp

2020-03-16 00:00:00 +0000 UTC ·1h 7m ·by Guy Raz / NPR
Birchbox: Katia Beauchamp
How I Built This
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About this episode

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic b