How I Built This How I Built This

Ben & Jerry's: Ben Cohen And Jerry Greenfield

2017-11-20 00:00:00 +0000 UTC ·56m 58s ·by Guy Raz / NPR
Ben & Jerry's: Ben Cohen And Jerry Greenfield
How I Built This
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About this episode

In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the count