How I Built This How I Built This

Banana Republic: Mel and Patricia Ziegler

2024-08-19 00:00:00 +0000 UTC ·1h 31m ·by Guy Raz / NPR
Banana Republic: Mel and Patricia Ziegler
How I Built This
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About this episode

With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in a setting that felt more like a safari than a store. With a retro- feel catalog that turned shopping into an